Phase 2 is a proprietary, all-natural ingredient, marketed and distributed by Pharmachem Laboratories, Inc. The challenge was to develop a new, modern website, in-line with the Phase 2 brand identity and existing marketing materials. Their goal was to have a site that users could easily navigate to find products, nutrition information, clinical studies and more. Rotating artwork was incorporated into the homepage from a series of ads, geared towards their different target audiences; Health & Nutrition, Food, Consumer, Pet and B2B.
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