The Craft Sausage is a high-end, organic sausage line, locally made in Vandergrift, PA. It is a sub-brand of Uncle Charley’s Sausage, a family favorite in the Western Pennsylvania region. I led a team of designers to develop a name and identity for the company, that represented the organic, small-batch, hand-crafted quality of the product. Deliverables include a visual identity, color palate and complete set of labels for each sausage flavor. Additional marketing materials, including sell sheets were also produced.