Uncle Charley’s is a local sausage company, based in Vandergrift, PA. I led a team of designers to help launch Uncle Charley’s new Ready-to-Eat product line, consisting of Sausage & Peppers, Bratwurst & Sauerkraut and Kielbasa & Sauerkraut. Deliverables include a modified visual identity, color palate, photography and complete set of labels for each flavor. My team coordinated the photoshoot to obtain the hero shots for the package. Additional marketing materials, including sell sheets and shelf tags were also produced.