Lady Belle’s BBQ Sauce

Lady Belle’s is a local BBQ sauce, manufactured in Pittsburgh, PA. I worked with the client to help bring Lady Belle to life from a seed of an idea. The challenge was to create a southern belle to represent the brand, who was just as sweet as she was spicy — much like the flavor profile of the sauce.

I drew inspiration from vintage pinups for a hand-drawn, realistic feel. The labels were printed on a metallic substrate, with portions of the ink backed in white and a matte varnish, creating a high-end look that was still affordable for a small batch of labels. Deliverables include a logo and label design. A Limited Edition, All American label was also produced to accompany the launch of the product in late Spring of 2018. Lady Belle’s was one of the category leaders in Giant Eagle Market District, after it’s first month on the market.