The River’s Edge of Oakmont is a new development, located 25 minutes from downtown Pittsburgh, on Oakmont’s waterfront.
The challenge was to develop a brand identity and website for the River’s Edge, showcasing the unparalleled function and quality of the community. I incorporated architect sketches and stock photography to give the undeveloped neighborhoods character and personality. One of the main components of the site is a short video of the architects and developers discussing their vision for the community. This video was intended to help visitors connect to the developers on a more personal level.